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At the heart of these discussions are three key variables, what consultants Michael Treacy and Fred Wiersema at CSC Index call in their 1995 bestseller, The Discipline of Market Leaders, "value disciplines":
As we have seen, the appropriate critical success factors-or the key value disciplines, as Treacy and Wiersema call them-change dramatically as we move from the bowling ally into the tornado and then on to Main Street.
The dominant theme is that the life cycle calls into play different value disciplines at different stages, as follows:
To help us get started, let us revisit the principle that each stage in the mainstream portion of the life cycle brings to the fore two value disciplines while asking the third to recede.
As we are continuing to play in a commodity business, operational excellence continues to be a critical value discipline.
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